Experience

I help organizations transform complex digital ecosystems into intuitive, scalable products. By aligning business strategy, user needs, and technology, I lead cross-functional teams to deliver experiences that improve consistency, accessibility, and measurable business outcomes.

Over the past several years, I've led enterprise initiatives spanning design systems, content management platforms, customer-facing websites, and digital transformation programs. My work has helped streamline product delivery, establish governance for thousands of digital assets, and create reusable systems that enable teams to move faster with confidence.

Management & Leadership

Led cross-functional teams to deliver user-centered products and digital experiences.

Mentored designers, fostered collaboration, and supported team growth through feedback and knowledge sharing.

Built alignment across product, engineering, content, and business stakeholders to drive informed decision-making.

Facilitated workshops, design critiques, and stakeholder presentations to create shared vision and momentum.

Championed user-centered design, accessibility, and continuous improvement throughout the product development lifecycle.

Product Ownership

Partnered with business stakeholders, engineering teams, and designers to define product vision, strategy, and priorities aligned with user needs and business goals.

Developed and maintained product roadmaps, balancing strategic initiatives, customer feedback, technical dependencies, and business priorities.

Owned and prioritized product backlogs, ensuring teams focused on delivering the highest-value features.

Translated business requirements and user research into clear user stories, acceptance criteria, and functional requirements for Agile development teams.

Facilitated backlog refinement, sprint planning, sprint reviews, and cross-functional planning sessions to keep teams aligned and on track.

Collaborated closely with UX, engineering, QA, and content teams throughout the product lifecycle—from discovery and design through launch and continuous improvement.

UX Research & Design

Led end-to-end UX design from discovery and research through prototyping, testing, and implementation.

Conducted user interviews, usability testing, stakeholder workshops, and journey mapping to uncover user needs and inform product strategy.

Designed intuitive, accessible, and user-centered experiences using information architecture, interaction design, wireframes, and high-fidelity prototypes.

Translated research insights and business requirements into scalable design solutions that improve usability and customer satisfaction.

Created responsive designs and collaborated with cross-functional teams to deliver seamless experiences across web and mobile platforms.

Validated design decisions through iterative testing, user feedback, and data-informed improvements.

See my LinkedIn

How I get it done.

Design & Prototyping

  • Figma

  • Sketch

  • Adobe XD

User Research & Testing

  • UserTesting

  • Hotjar

Whiteboarding & Collaboration

  • Miro

  • FigJam

  • Mural

Accessibility

  • SiteImprove

  • WAVE

  • Lighthouse

Product Management

  • Jira

  • Confluence

Analytics

  • Google Analytics (GA4)

  • Adobe Analytics

  • Microsoft Clarity

Certifications

Norman Nielsen Group

User Experience Certification

Issued August 2020

General Assembly

User Experience Design Certification

Issued December 2015

SiteImprove

Platform Manage Certification

Issued January 2024

University of Miami

Web Design Certification

Issued August 2010

Education

Stetson University

MBA, Business Administration

2006-2007

Stetson University

BA, Communications

2002-2006